Everything You Need to Know About PESTLE Analysis

PESTLE analysis is one of the most popular business analysis tools. It enables organizations to make accurate business decisions by analyzing the macroeconomic environment surrounding a specific product/service. PESTLE analysis is a business analysis methodology, which takes into account six external factors that affect a business’s growth. It includes- Political factors, Economic factors, Sociocultural factors, Technological factors, Legal factors, and Environmental factors.

It’s generally unclear what each of these categories should include in a well-executed PESTLE analysis template. To help you steer away from such uncertainties here is a short summary of each of these factors:

Political factors: The political factors considered in a PESTLE analysis template are mostly variables that pertain to both global and local political environment, but still impact business growth.

Economic factors: These factors are the ones that are connected to the general state of the economy, services, goods, and other such factors.

Sociocultural factors: Sociocultural factors are generally related to the society its culture and the behavior of the general public.

Technological factors: These factors deal with the availability, trends, and developments in technology.

Legal factors: These external factors are associated with the influence of law on business functions and customer relationships.

Environmental factors: These are the ecological factors or variables pertaining to the physical environment surrounding businesses.

About the Client

The client is a green car company situated in the U.S. The green car company is dedicated to the manufacturing of unique and ultra-fuel-efficient cars.

Continue reading to understand how to do a PESTLE analysis or request a free proposal.

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