Supply Market Intelligence Solution Helps a Global Media Agency

Category Overview

The global IT peripherals market is characterized by strong competition among many players offering various products for PCs and other related devices. With a rapidly declining PC market the IT peripheral industry is facing a downfall. On the other hand with the growth in demand for gaming peripherals, market revenues are expected to increase in a few years.

The Procurement Pain Point

One of the leading media agencies with offices across the globe was facing challenges with supplier management. The client wanted to identify suppliers for IT peripherals offering high-quality products at low prices. Despite being one of the top players in the industry, the client lacked the expertise and tools to perform the detailed analysis of the supply market landscape.

Procurement Insights Offered and the Outcome

To provide a comprehensive solution and counter the challenges, SpendEdge carried out a blended research methodology comprising of primary and secondary research backed by qualitative and quantitative data analysis. The category experts referred to a vast database of secondary resources focusing on supplier collaboration including industry journals and reports, periodicals and news articles, and industry and government websites on regulations and compliance. Moreover, the research experts engaged in detailed discussions with vendors, suppliers, dealers, and wholesalers to understand the risk in supplier management.

We also carried out interviews with the industry leaders, procurement managers, and client consultants to get a detailed perspective of the supply market from the top management view and analyze the gaps in the supply market landscape. The study helped the client identify potential suppliers in the target region, along with their operational and functional capabilities to devise risk mitigation strategies in the supply market for IT peripherals.

Business Impact

This supply market intelligence study helped the client gain deep insights into various aspects such as indicative pricing, supplier positioning, cost-breakup, and major suppliers in the target region. This supply market intelligence study helped the client with better price negotiation strategies, service level agreement terms, and cost-saving opportunities to enhance supplier collaboration, supplier-related risk mitigation strategies, and improved strategy formulation and decision-making process.

This supply market intelligence study helped a global media agency understand the supply market for IT peripherals.

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