CASE STUDY

Supply Market Intelligence Study Helps a Leading Automotive Company

Jul 6, 2017

Category Overview

Outbound telemarketing is a direct marketing technique that solicits potential customers to buy the products or services via phone calls. A well-trained telemarketer can help in converting cold prospects to sales qualified leads. B2B telemarketing services comprise of activities such as lead generation, telesales, and up-selling and cross-selling activities. Omni-channel contact center-based suppliers primarily offer multi-channel services such as digital marketing and face-to-face trade marketing along with other telemarketing services.

The Procurement Pain Point

With a rapid increase in supplier competition in the outbound telemarketing services market, companies are facing the need to enhance the optimization of procurement practices. One of the leading automotive companies was running into roadblocks finding the right supplier and procurement partner. The client was facing a challenge with assessing suppliers, identifying cost-saving opportunities, and improving category management. The client approached SpendEdge knowing that we have extensive experience in providing supply market intelligence and an in-depth analysis of the category.

Procurement Insights Offered and Outcomes

To provide a clear perspective of the supply market for outbound telemarketing services, SpendEdge carried out a comprehensive research process. With the help of extensive secondary research backed by qualitative and quantitative data collection methods, our analysts gained a detailed overview of the supply market, latest trends in sourcing and procurement, pricing models, and cost-saving opportunities. We also carried out detailed discussions and engaged in interviews with the industry experts, procurement managers, and client consultants to understand the price negotiation strategies, cost-optimization levers, strategic sustainability practices, and sourcing and procurement best practices.

Business Impact

This procurement market intelligence study on outbound telemarketing services market helped the client gain a complete understanding of the supply market landscape by identifying the different areas of improvement in terms of process, output, and automation. This study on the telemarketing services also offered actionable insights that allowed the client to counter challenges in areas like price negotiation, cost-saving opportunities, indicative pricing, category risk analysis, and identifying top suppliers of interest, along with supplier selection and evaluation criteria.

This supply market intelligence study on telemarketing services offered actionable insights into the supplier cost breakup and suppliers’ performance evaluation criteria.

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