Tracking Return on Promotional Investment and Improving Sales Revenue by 12% for a CPG Company

Tracking Return on Promotional Investment and Improving Sales Revenue by 12% for a CPG Company

Consumer packaged goods companies spend a significant proportion of their revenues on trade promotions but returns on that investment can be disappointing at times. This makes it imperative for businesses to consider trade promotion optimization solutions and close the gap between ambition and reality. The Business Problem The client is a leading consumer packaged goods […]

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