PRESS RELEASE

Illegal supply chain of vanilla causing procurement problems for end-users in the global vanilla market

Jan 18, 2018

Vanilla Market

London, Jan 16, 2018: Vanilla is one of the main ingredients used in the manufacturing of bakery and confectionery products. The consumption of vanilla-based products such as bakery, confectionery, beverages, and other food-based products is high across North America. However, Europe remains one of the largest consumers of vanilla products in the global vanilla market.

SpendEdge’s latest procurement research report on the global vanilla market offers an in-depth assessment of the crucial factors influencing the supply market, strategic procurement and sourcing decisions, pricing models, and procurement best practices. The report, a part of the agro commodities and raw materials portfolio, also offers detailed insights into the supply chain management, key market developments, and demand-supply shifts to help sourcing and procurement experts make smart procurement decisions.

 Suppliers focus on positioning themselves as clean label brands because of the increasing demand by end-consumers for total transparency across the supply chain of vanilla products is driving the growth of the global vanilla market. – A Kowshik, agro commodities and raw materials procurement research specialist at SpendEdge.

The vanilla market, especially in regions with an unorganized market, is prone to have the presence of illegal supply chain of adulterated vanilla. Many traders and processors in the global vanilla market are indulging in adulteration practices of adding chemicals that are not easily traceable due to a shortage in the supply of vanilla beans, impacting the health of end-consumers thereby presenting some major procurement problems for the buyers.

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This procurement report on the vanilla market offers insights on:

  • Supply markets, growth drivers, trends, and imminent restraints
  • Key suppliers and assessment of their capabilities
  • Procurement best practices
  • Negotiation strategies and cost-saving opportunities
  • Pricing models and category innovations
  • For a comprehensive, detailed list, view our full report

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