The adequacy for mobile coupons is increasing because of its cost-effectiveness and ability to reach the target audience at comparatively lesser time than the traditional paper-based coupon.
LONDON: The procurement research report on the mobile coupons market is a necessary part of SpendEdge’s marketing category portfolio and offers a detailed analysis of the key factors influencing the supply market, sourcing and procurement decisions, pricing models, and procurement best practices. Furthermore, it also offers profound insights into the supply chain management, key market developments, and demand-supply shifts to help sourcing and procurement experts make smart procurement decisions.
The total cost of ownership for mobile coupon management systems is low. This is because most mobile coupons management systems are hosted by the supplier over the cloud, eliminating software management costs. The cloud-based coupon management systems are updated and maintained periodically by the supplier, which reduces management costs associated with the maintenance for the purchasing managers.
“Purchasing managers must evaluate omnichannel capabilities of suppliers,” says Tridib Bora, a marketing industry procurement research specialist at SpendEdge. “Engaging with suppliers that have omnichannel capabilities helps obtain better customer insights, increases their coupon redemption rate, and subsequently increases their revenue,” added Tridib.
It is difficult to precisely analyze the value or return of the coupon promotion before engaging with a supplier or before the promotions. This is because of the difficulty in accurately forecasting the rapidly changing consumer behavior such as shifting preferences toward products/services, which is required for estimating ROI of each promotion.
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This procurement report on the mobile coupons market offers insights on:
- Supply markets, growth drivers, trends, and challenges
- Negotiation strategies and cost-saving opportunities
- Key suppliers and assessment of their capabilities
- Procurement best practices
- Pricing models and category innovations
- For a comprehensive, detailed list, view our full report
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