Increased penetration of D2H across geographies has propelled the growth of the global TV advertising market.
LONDON: The procurement research report on the TV Advertising market is a necessary part of SpendEdge’s marketing category portfolio and offers a detailed analysis of the key factors influencing the supply market, sourcing and procurement decisions, pricing models, and procurement best practices. Furthermore, it also offers profound insights into the supply chain management, key market developments, and demand-supply shifts to help sourcing and procurement experts make smart procurement decisions.
Increased spend by end-user segments, such as online businesses, followed by food chains, cosmetics products, and personal care products, on TV advertising has led to the growth of the global TV advertising market. The rise in spending of end-user segments is attributed to factors such as an increase in their marketing budget.
“Purchasing managers must partner with service providers that possess technological capabilities such as programmatic buying and geo-targeting,” says Tridib Bora, a marketing industry procurement research specialist at SpendEdge. “This provides cost-saving opportunities in terms of reaching target customers at a low cost and ensures the reach of the TV advertising campaign to the right target audience,” added Tridib.
It is difficult to identify service providers that possess the expertise and have capabilities to create innovative campaigns that can attract an audience and stand out in the TV advertising space. Collaborating with service providers that have low proficiency and limited service portfolio may result in poor campaign performance in terms of converting sales.
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