Tag: digital marketing

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Procurement Research Report on the Global TV Advertising Market Now Available from SpendEdge

Increased penetration of D2H across geographies has propelled the growth of the global TV advertising market.

LONDON: The procurement research report on the TV Advertising market is a necessary part of SpendEdge’s marketing category portfolio and offers a detailed analysis of the key factors influencing the supply market, sourcing and procurement decisions, pricing models, and procurement best practices. Furthermore, it also offers profound insights into the supply chain management, key market developments, and demand-supply shifts to help sourcing and procurement experts make smart procurement decisions.

Increased spend by end-user segments, such as online businesses, followed by food chains, cosmetics products, and personal care products, on TV advertising has led to the growth of the global TV advertising market. The rise in spending of end-user segments is attributed to factors such as an increase in their marketing budget.

“Purchasing managers must partner with service providers that possess technological capabilities such as programmatic buying and geo-targeting,” says Tridib Bora, a marketing industry procurement research specialist at SpendEdge. “This provides cost-saving opportunities in terms of reaching target customers at a low cost and ensures the reach of the TV advertising campaign to the right target audience,” added Tridib.

It is difficult to identify service providers that possess the expertise and have capabilities to create innovative campaigns that can attract an audience and stand out in the TV advertising space. Collaborating with service providers that have low proficiency and limited service portfolio may result in poor campaign performance in terms of converting sales.

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This procurement report on the TV advertising market offers insights on:

  • Procurement best practices
  • Negotiation strategies and cost-saving opportunities
  • Pricing models and category innovations
  • Key suppliers and assessment of their capabilities
  • For a comprehensive, detailed list, view our full report

 

 

Get unlimited access to all our reports. Our Insights platform ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Request a free demo now

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Procurement Research Report on the Global Mobile Coupons Market Now Available from SpendEdge

The adequacy for mobile coupons is increasing because of its cost-effectiveness and ability to reach the target audience at comparatively lesser time than the traditional paper-based coupon.

LONDON: The procurement research report on the mobile coupons market is a necessary part of SpendEdge’s marketing category portfolio and offers a detailed analysis of the key factors influencing the supply market, sourcing and procurement decisions, pricing models, and procurement best practices. Furthermore, it also offers profound insights into the supply chain management, key market developments, and demand-supply shifts to help sourcing and procurement experts make smart procurement decisions.

The total cost of ownership for mobile coupon management systems is low. This is because most mobile coupons management systems are hosted by the supplier over the cloud, eliminating software management costs. The cloud-based coupon management systems are updated and maintained periodically by the supplier, which reduces management costs associated with the maintenance for the purchasing managers.

“Purchasing managers must evaluate omnichannel capabilities of suppliers,” says Tridib Bora, a marketing industry procurement research specialist at SpendEdge. “Engaging with suppliers that have omnichannel capabilities helps obtain better customer insights, increases their coupon redemption rate, and subsequently increases their revenue,” added Tridib.

It is difficult to precisely analyze the value or return of the coupon promotion before engaging with a supplier or before the promotions. This is because of the difficulty in accurately forecasting the rapidly changing consumer behavior such as shifting preferences toward products/services, which is required for estimating ROI of each promotion.

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This procurement report on the mobile coupons market offers insights on:

  • Supply markets, growth drivers, trends, and challenges
  • Negotiation strategies and cost-saving opportunities
  • Key suppliers and assessment of their capabilities
  • Procurement best practices
  • Pricing models and category innovations
  • For a comprehensive, detailed list, view our full report

 

 

Get unlimited access to all our reports. Our Insights platform ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Request a free demo now

IR21

Next-Generation Promotional Mediums in Mobile Marketing

An increasingly large number of people are turning towards smaller screens for their daily media consumption. The problem with big screens and traditional media is that they cannot provide content-on-demand for the audience and do not offer the same portability asRequest Free Sample a mobile medium. Majority of the brand are increasing their spend on mobile marketing because it is showing promising results. Here are some of the ways advertisers are leveraging mobile marketing to reach their audience.

Accelerated Development of AR and VR TechnologiesHow to use twitter (1)

The advent of AR and VR feels almost like the technology has arrived from the future traveling back in time. The technology is so extensively used that it is being used even in the aviation sector to train the pilots with flight simulation. Marketers are reaping the benefits of this technology by using VR to showcase their products in a virtual showroom and 3D vision of product advertisements; thereby, improving the advertisement viewing experience. For instance, Volvo used VR technology to provide a virtual test drive through customers cell phone. The campaign was an instant hit, which generated 86,000 clicks on the campaign site.

Pushing Promotions Through Wearable Devices

As people are increasingly using the mobile device all the time, marketers are shifting their focus from traditional marketing to mobile marketing. In this regard, wearable devices provide an excellent opportunity to marketers to push their marketing message through a device which is ever-present with the user. Degree deodorant created an outstanding example of the use of such promotional medium. They collaborated ingeniously with the TV show So You Think You Can Dance that used wearables branded with Degree logo to measure a dancer’s movement.

Increasing Adoption of Location Based Marketing

Mobile marketing captures extensive user data so that marketers can personalize promotional content. Marketers can identify the movement and geographic location of the customer through GPS in customers phone. As a result, marketers can increase their promotional effectiveness by communicating personalized offers relevant to the location.

Read more about market developments in the mobile marketing market along with supply market landscape, pricing, and procurement insights in SpendEdge’s upcoming procurement report on the mobile marketing market.

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IR19

Automotive Manufacturers Leverages Digital Marketing Platforms for Business Expansions

The latest supply market intelligence study by SpendEdge on digital marketing helps companies in the automotive industry identify cost-saving opportunities and primary cost components in digital marketing and advertising.

Digital marketing in the automotive sector

The extensive use of the internet and wireless media to promote products and services across industries is creating a market for digital marketing. Leading automotive suppliers are investing in the development of the effective digital marketing strategies to expand their business and market share. Advertising on digital platforms including online, electronic, and digital platforms accelerates the rate at which vendors can access a larger customer base and increase their visibility. These platforms are competitive advertising channels as it offers cost-effectiveness and flexibility to the suppliers. Online advertising and branding are transforming the automotive industry, suppliers understand the customer behavior and assimilate their target audience through these online portals. The websites or social media platforms are used by vendors to announce the launch of new product lines and create a curiosity amongst its customers. Moreover, suppliers are also using content marketing to increase the product options for the customer and help them select the best vehicle that matches their requirements and specifications.

SpendEdge’s supply market assessment on digital marketing for the automotive industry provides detailed understanding of the supplier engagement models, supplier performance evaluation criteria, supplier relationship management, and price negotiation strategies. The study also offers comprehensive information on the regional and global supply market landscape and the standard cost structure. The manufacturers are focusing on building a strong social media presence to evaluate the level of competition and understand the needs of the customers. Discussion boards on Facebook, Twitter, Pinterest, and LinkedIn can be utilized to create a better brand image and increase their popularity in the market.

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Personalizing ad campaigns

Automotive suppliers are personalizing the digital experience for their existing and target customers. The manufacturers are integrating social network newsfeeds with the advertisements of products that they viewed and showed interest in. This way, the suppliers can personalize the advertisement that matches the requirements of the customer. Some of the companies are sending email offers and discount coupons that are designed specifically for a particular customer. Evaluating customer data from social networking sites will help companies to streamline and design more intuitive marketing and advertisement campaigns.

Solutions SpendEdge offer to businesses

The supply market intelligence study on digital marketing for automotive companies analyzes data from industry blogs, reports, and journals and provides a deep-dive assessment of the supply market for the digital marketing domain. The solutions offered includes:

  • Provide overview of the pricing models, supplier relationship management, and service level agreements to help shortlist suppliers
  • Offer strategies to result in efficient supplier relationship management and improve contractual terms
  • Deliver insights on price negotiation strategies to ease the overall process of selecting and evaluating suppliers
  • Offer insights into the supplier cost breakup and suppliers’ performance evaluation criteria

Read our complete case study titled – SpendEdge’s Supply Market Intelligence Helps a Leading Automotive Company

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SpendEdge’s Supply Market Intelligence Helps a Leading Chemical Company

Category Overview

The use of wireless media and the internet to help businesses promote their products and services is referred to as digital marketing. It includes advertising on digital platforms including electronic, online, and digital platforms. Its flexibility and cost-effectiveness make digital marketing a competitive advertising channel compared to traditional costs.

The Procurement Pain Point

A leading chemical manufacturer in the US was facing challenges coping up with the rapid changes in the supply market landscape. To shortlist the right suppliers, the client wanted an in-depth understanding of the supplier performance evaluation criteria, supplier engagement models, supplier relationship management, and price negotiation strategies. Furthermore, the client was also finding difficulty in identifying cost-saving opportunities and major cost components in digital marketing and advertising.

Procurement Insights Offered and the Outcome

To provide effective strategies for supplier selection to the client, SpendEdge deployed a team of highly experienced analysts with an extensive knowledge of the local as well as the global supply market landscape and the standard cost structure. The research experts referred to a vast database of secondary resources including industry blogs, reports and journals, category webinars, and news articles and periodicals to carry out a deep-dive assessment of the supply market for the digital marketing domain. The category experts also engaged in interviews with industry experts, procurement managers, industry consultants, and account heads. This digital marketing study helped our analysts understand the supplier relationship management, pricing models, supplier relationship management, and service level agreements to help the client shortlist suppliers.

Business Impact

This supplier assessment study helped the client shortlist the best suppliers in the target region. This supply market intelligence study also helped the client with efficient supplier relationship management and improved contractual terms. Furthermore, the chemical company got a better understanding of the pricing models, price negotiation strategies, and cost components which eased the overall process of selecting and evaluating suppliers.

This digital marketing study offered the client insights into the supplier cost breakup and suppliers’ performance evaluation criteria.

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