The digital revolution has presented companies in various industries with a pool of opportunities, and the automotive industry is no exception. Though several players in the automotive sector are venturing into online car sales, the success rate is comparatively lower. The main reason being, vehicles are a long-term investment that people make, so the look and feel factor which lacks in online sales is an essential factor that influences a purchase. However, the automotive aftermarket which is a subset of the automotive industry is predicted to garner greater benefits through e-commerce. A good e-commerce solution can resolve several age-old problems for automotive parts suppliers, manufacturers, and retailers. Here are some of the challenges that players in this sector can overcome with the help of e-commerce:
Enhanced order processing
The automotive industry deals with orders of auto parts that typically comprise a wide range of components and customizations. As the complexity of order increases the likelihood of manual processing errors are also high. To stay in control of product data, companies must build a web store that is linked to their ERP system. This helps to automate processes, simplify them, and reduce the margin of error. The reason being, web store uses your ERP’s business logic and data. Also, It ensures that the information that is fed into your web store is available directly in your ERP.
Seamless information exchange
Automotive industry players who rely on e-commerce can gain real-time access to the inventory information, product details, and client information in the ERP through the web store. This will facilitate both the clients as well as the sales agents to quickly view the order, download the invoice or to track the shipment. This is one the best ways to simplify the company’s order processes.
Simplified product search
Helping the clients find the right auto parts that suit their requirements is one of the key challenges the automotive industry faces. Narrowing down a vast product catalog to find a single part is an excessively time and effort consuming process. If the customers do not quickly find what they are looking for, it could result in bad goodwill for the company in the long run. An e-commerce platform that successfully integrates web store with the company’s ERP allows the online product search to be based on the model, make, and year of the vehicle, rather than the article number. This puts the power in the customer’s hands, giving them ease, flexibility, and convenience in making the right choice.
Reduces payment and shipping errors
Automotive companies have many complex variables to consider with every order, such as special conditions or specifications, payment options, and the shipping requirements. Especially in the case of bulk orders or B2B orders, a lot of custom work can be involved. An e-commerce platform offers the freedom and flexibility to provide all of the necessary options and information during checkout, which facilitates even custom orders to be placed online by the customers. This minimizes the payment and shipping errors that are highly likely to happen in the case of bulk orders.
Promotion of related products
An e-commerce platform presents a myriad of opportunities for automotive industry players to cross-sell and upsell their products and consequently boost the overall sales. With the help of an integrated web store, related products can be linked through the company’s ERP. By doing this, the web store displays the related products to the customers either during checkout or when they’re on relevant product pages.