Leveraging Category Management to Develop a Strategic Demand Intelligence Report for a Beverage Industry Client

Leveraging Category Management to Develop a Strategic Demand Intelligence Report for a Beverage Industry Client

Category Overview In every organization, understanding the behavior of the customers and their motivating factors play a pivotal role in devising an effective marketing strategy. To understand the spend patterns, leading organizations in the beverage industry are utilizing category management studies. Category management ensures better visibility into the procurement process by allowing the category managers […]

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