Category Management Assists a Leading FMCG Sector Client Realize Savings of 5% for the Category

Category Management Assists a Leading FMCG Sector Client Realize Savings of 5% for the Category

Overview of the FMCG Sector The global FMCG sector consists of goods that are traded very frequently due to repeated purchases and are the first to leave the supermarket or hypermarket shelves. The FMCG sector is highly sensitive to changes in disposable income or, in other words, very demand elastic. The market share of the […]

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