CPG Resources

How AI is Transforming Farming and What It Means for F&B Procurement

By: George Mathew

Key Takeaways

  • 1. AI-enabled technology enhances market intelligence, optimizing procurement and reducing supply uncertainties.
  • 2. Shifting from manual processes to digital technology improves food safety and extends product shelf life.
  • 3. Consumer demand for green products, sustainable packaging, and organic foods influences supplier selection and supply chain operations.
  • 4. Adhering to regulations and understanding consumer preferences ensures compliance and meets consumer interest effectively.

Artificial Intelligence (AI) has been making significant strides in the agriculture industry. The cutting-edge technology has the potential to enhance efficiency, reduce waste, and increase overall productivity in the sector. AI-powered drones and sensors help to gather data from fields. Additionally, utilizing AI-powered robots for agricultural harvesting can greatly enhance productivity and lower labor expenses. In addition, the progress in AI has also unlocked fresh avenues for effectively managing carbon sequestration in the field of agriculture.

Role of AI in farming and impact on F&B procurement practices

The role of AI in food supply chain

The ability of AI to analyze diverse but interconnected data sets, including weather patterns, soil conditions, moisture levels, and pesticide expenses, is improving farmers’ capacity to predict crop yields and market prices more accurately. As a result, purchasers are strategically forming contracts, leading to decreased instances of last-minute procurement rushes and shortages during growing season. Moreover, the information gathered from the fields supports suppliers in verifying claims on product labels, such as fair trade or non-GMO status.

The effective use of AI is transforming the entire food supply chain and improving efficiency from start to end. It facilitates accurate demand forecasting, streamlines inventory management, strengthens supplier relationships, route optimization for transportation, quality control and optimizes warehouse operations, as well as predicts foodborne illness. Furthermore, AI provides predictability and traceability advantages, elevating the customer experience through real-time order management and personalization.

Harnessing AI for the purpose of improving the quality of crop breeds

AI and Big Data is being used to accelerate the development of new crop varieties through a process known as “precision breeding”. By analyzing vast amounts of genetic and environmental data, AI can identify promising gene combinations that lead to desirable traits such as higher yields, disease resistance, and improved nutritional content, as well as reduce the resources needed for crop development and growth. This helps researchers narrow down options and create new crop varieties more efficiently, potentially addressing food security challenges.

Researchers are using AI and ML to instruct algorithm in identifying highly advantageous genotypes and anticipating their resulting impacts. Through this methodology, researchers anticipate a notable enhancement in breeding efficiency, achieved by minimizing the need for extensive phenotyping efforts and reducing the time required to cultivate new varieties. This approach also prioritizes traits that enhance yield and provide resilience against the challenges of a shifting climate.

AI in sustainable sourcing

The impact of emissions from packaging on the environment could be significant, as they contribute between 7%–54% of the overall emissions generated during the production of fresh vegetables and fruit. The extent of this impact depends on the capacity and merchandise. Additionally, the Life Cycle Assessment (LCA) approach, in combination with other technologies such as AI, has been employed to predict the environmental effects of agriculture, reduce CO2 emissions in fruit production, and assess energy efficiency in farming.

The inclusion of Carbon Footprint (CF) labels provides consumers a comprehensive perspective on a product’s impact by measuring its CO2 emissions. Agricultural products featuring CF labels play a vital role in informing customers about greenhouse gas emissions linked to the items they purchase. According to the World Economic Forum, implementing precision agriculture on 15%–25% of farms could potentially lead to a 10%–15% increase in global yields by 2030. Furthermore, this approach might lead to a 10% decrease in greenhouse gas emissions and 20% reduction in water usage.

Challenges of food and beverage procurement

For many businesses, food and beverage procurement involves managing a large number of suppliers. This is driven by the need to source a wide range of food ingredients quickly and cost-effectively. Finding the right suppliers, securing favorable deals, and keeping up with changes in prices often pose significant challenges. Food shortages and unforeseen price surges in recent times have necessitated the diversification of the supplier base to ensure supply continuity. Additionally, businesses must navigate industry regulations, especially if they operate across different regions with varying regulations. The freshness of food is a critical parameter in food and beverage procurement. For a customer, the first bite of a dish can reveal the freshness of its ingredients, which can make or break a business. Therefore, it’s vital for restaurant owners, catering companies, vendors, and other stakeholders in the food and beverage supply chain operations to source the freshest fresh produce.

Many of these food items are perishable, making it essential to find ways to store and preserve them. Transportation, currently struggling with rising fuel prices and truck driver shortages, plays a key role in this process. Predicting consumer demand is another key challenge in food and beverage procurement. A food item may suddenly be seen as a superfood and become popular, leaving little time for vendors to procure and stock sufficient supply. Empty shelves can disappoint customers, prompting businesses to stock excess inventory, which leads to unnecessary wastage and costs. Conversely, a fast-selling food item may suddenly become less popular with consumers due to negative news.

Like other categories, sustainability has garnered a lot of consumer interest in the food and beverage industry. Consumers are increasingly looking to buy products that are green, do not harm the environment, and are packaged sustainably. They are not afraid to leave brands that aren’t making efforts in this direction. Growing demand for organic foods and local products has put further pressure on procurement teams in the industry. Economic uncertainty adds another layer of complexity to food and beverage procurement. Fluctuations in input material costs and supply uncertainties can disrupt the supply chain. Moreover, adhering to food safety standards and sustainability guidelines requires meticulous attention and resource allocation. The shift from manual processes to digital technology is helping businesses streamline procurement. AI-powered technology can predict consumer preferences and consumer demand, optimize product shelf life, and ensure compliance with industry regulation and sustainability guidelines. These technological advancements are becoming essential deliverables for modern procurement teams aiming to mitigate risks and enhance efficiency.

How SpendEdge can help to improve F&B procurement

How SpendEdge can help to improve F&B procurement

Get a complete view of the agro product category

Our procurement advisors provide and evaluate a wide range of market information related to the agro product categories that you procure. This involves understanding cost drivers, market trends, supplier capabilities, engagement best practices, and potential risk associated with the sourcing function. By conducting comprehensive category analysis, our specialist advisors provide insight into the key factors that influence procurement decisions. Our experts also help you to identify the best-fit suppliers based on your needs. This process involves evaluating supplier’s operational and functional capabilities, quality standards, pricing structures, and overall alignment with organizational goals.

Stay informed of changes in the supply chain

Our procurement advisors play a crucial role in keeping organizations informed about supply chain updates and uncertainties. They monitor and assess potential disruptions in the supply chain, such as changes in transportation, regulatory issues, or geopolitical events, and provide guidance on how these factors could impact procurement strategies. Our experts also help in analyzing how changes in commodity prices could affect procurement costs and advise organizations on how to mitigate potential risks. This might involve renegotiating with suppliers, exploring alternative sourcing options, or adjusting inventory strategies.

Analyze the sustainability initiatives of suppliers

Our experts help organizations to adopt modern sustainability practices and develop strategies to address any existing or potential sustainability gaps in their supply chains. This involves assessing suppliers’ environmental, social, and ethical practices to ensure alignment with sustainable business goals

Identify best locations to source from

Our procurement advisors with expertise in best cost country sourcing and low-cost country sourcing provide valuable insights and help in identifying the ideal locations to source agricultural products. Our advisors analyze various factors such as production costs, transportation expenses, quality, labor availability, and proximity to determine the most suitable sourcing locations. These insights can lead to informed decisions and cost-effective procurement strategies.

AI in demand forecasting: An added advantage

Customer demand can be very dynamic and erratic in the food and beverage industry. Conventional forecasting techniques frequently find it difficult to keep up with these variations, which can result in either excess inventory or stockouts. Demand forecasting driven by AI presents a revolutionary answer.

AI systems are able to produce incredibly accurate demand estimates by assessing a variety of data sources, such as past sales data, industry trends, seasonal patterns, and even social media sentiment. Food and beverage producers are able to better match supply and demand, which results in optimal inventory levels and increased consumer satisfaction, thanks to this real-time intelligence.

AI may also be used to spot new trends and changes in customer preferences, which helps businesses stay ahead of the curve. Manufacturers can adjust their production schedules, create new goods, and take advantage of growth opportunities by foreseeing these changes.

Driven supply chains: the human factor

Recognising the continued value of human expertise is crucial as supply chain management increasingly incorporates AI. Even though AI can automate repetitive processes and offer priceless insights, human decision-makers still play a critical role. Artificial intelligence (AI) solutions are made to support and empower human experts, giving them more time for strategic planning and original problem-solving. The combination of artificial intelligence (AI) and human intuition produces a potent force for invention and constant development. Furthermore, the effective deployment and refinement of AI systems necessitate the direction of subject matter specialists who comprehend the particular difficulties and demands of the food and beverage sector.  From data scientists to supply chain specialists, a diverse range of skilled individuals plays a vital role in ensuring that AI delivers maximum value.

Success Story: How SpendEdge helped a retail client

Our client is a fast-growing Food and Beverages company based in the US and serving consumers in over 150 countries. One of the challenges the company was facing was in increasing the share of sustainable ingredients in its products. Wheat and corn being two of the largest raw materials sourced by them, the client wanted SpendEdge to help them find suppliers that utilize modern technologies and sustainable farming practices. The client wanted to identify agricultural organizations promoting eco-friendly methods, conduct thorough supplier audits, and explore partnership opportunities with local farms implementing sustainable techniques.
SpendEdge’s procurement advisors identified agro companies dealing in sustainably farmed products for the client. This involved using databases, trade associations, and industry reports to create a list of suppliers. The analysts then shortlisted the best fit suppliers by conducting a thorough capability mapping. This process involved evaluating factors such as financial stability, average annual yield, technologies used in farming, sorting of agricultural produce, sustainable practices, pricing, quality of products and services, geographical location, and overall fit with client’s requirements. In addition, we provided engagement best practices and negotiation levers while interacting with these suppliers to obtain the most optimal terms related to pricing, delivery schedules, and contractual obligations.
The client was able to compare the sustainability initiatives of several suppliers and shortlist a few suppliers that were included in their list of preferred suppliers. The engagement best practices shared by us helped the client to effectively negotiate with potential suppliers and finalize the contract with favorable pricing terms. SLAs and KPIs included in the contract additionally ensured proper quality control and timely delivery.
e ease of covid restrictions, maintaining an online business has become difficult as customers started switching again to normal buying practices.

Similarly, a retail company based out of the US expanded its online delivery service and started using the services of a logistics company for online delivery services. Later with the ease of covid situation, the demand from its online channel started declining and the company was unsure whether to continue using the logistics service. They were in a dilemma because if they stop using the service, they will potentially lose out on some online customers. However, continuing would mean high operational costs.

Our SpendEdge experts were hired to address this issue by doing a cost benchmarking of the warehouse operations of the supplier. We identified that the average per-delivery costs being charged were higher than prevailing market rates. We provided recommendations on how to renegotiate the contract terms with existing customers. In addition, we provided information on the best engagement models to follow and provided a list of alternate suppliers the client could engage with.

Our recommendations and solutions helped the client to float an RFP to identify if they could get a supplier with a lower price and similar or better service quality levels. Eventually, the client decided to continue with the existing client but was able to effectively renegotiate the pricing terms and hence reduce their logistics service procurement costs.

Why choose SpendEdge?

 Contact us now to solve your procurement problems!


The integration of AI-enabled technology in the agriculture and food and beverage industries is revolutionizing supply chain operations and procurement practices. The ability to harness digital technology for tasks previously managed through manual processes not only enhances efficiency but also improves food safety, optimizes product shelf life, and aligns with consumer preferences. By addressing supply uncertainties and input material costs, businesses can better navigate the complex landscape of regulations and ensure the availability of fresh produce. Furthermore, the growing consumer interest in green products, sustainable packaging, and organic foods emphasizes the importance of supplier selection and market intelligence. Embracing these advancements can lead to more informed decisions and a significant reduction in the industry’s environmental footprint.

Author’s Details

George Mathew

Associate Vice President, Sourcing and Procurement Intelligence

George is a procurement specialist at Infiniti Research and provides advisory services to clients across the pharmaceutical, CPG & FMCG, energy, and automotive sectors. He specializes in the procurement areas of industry benchmarking, cost modeling, rate card benchmarking, negotiation advisory, and supplier intelligence.

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Frequently asked questions

AI enhances efficiency, reduces waste, and improves productivity by: Demand Forecasting: Optimizing inventory levels. Supply Chain Management: Streamlining operations and optimizing transportation. Quality Control: Ensuring product quality. Personalization: Tailoring products to consumer preferences. Process Automation: Automating tasks like sorting and packaging.

Generative AI creates new products, recipes, and marketing content: New Recipes: Innovative flavor combinations and dishes. Product Development: Formulating new products. Content Creation: Generating marketing materials. Virtual Assistance: Enhancing customer service with chatbots.

AI improves procurement by: Supplier Selection: Identifying top suppliers. Cost Optimization: Predicting price trends and negotiating deals. Risk Management: Mitigating supply chain risks. Inventory Management: Forecasting demand and managing stock. Process Automation: Automating order processing and invoicing.

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