Summary
The F&B sector accounts for the highest demand for the packaging industry. Packaging plays a pivotal role in this industry as it contributes significantly to the brand image while helping maintain product quality. F&B companies are always looking at adopting new technologies and sustainable packaging materials to achieve cost savings. The current and expected changes in the packaging industry are remarkable and driven by innovation. This paper offers an understanding of the major packaging trends and their underlying factors, including:
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- Trends shaping the future of packaging industry
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- Impact of the Russia-Ukraine geopolitical conflict on the packaging industry
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- What forward-looking organizations can do to optimize category management strategies
